The link shortener leverages the power of the world’s most popular social media platform manager in order to track your metrics for success.
Owly shortener free#
Owly is Hootsuite’s own URL shortener, and it’s included in every Hootsuite plan type, including our free version. Now that you know why you should be using a URL shortener, let’s jump into a few good ones you can use. 10 URL shorteners to try besides the Google link shortenerīottom line: URL shorteners are great for your brand and your audience. This allows you to squeeze in a few more words or hashtags in order to help spread your brand. Luckily, a good URL shortener can help you save space with your post. Is there anything more frustrating than crafting an awesome social media post-only to find that you’ve gone past the character limit by a few letters? They save space and save you from strict character limits If you want to ensure the success of any future marketing efforts as well as calculate the campaign’s ROI, you need to know how well the link performed.Īnd when you combine this with other analytics tools like Google Analytics, you’re going to be primed for marketing success. This is crucial for any marketing campaign. Plenty of URL shorteners will include tools that allow you to track the link’s performance. Link shorteners allow you to track performance Here’s a good example of a branded shortened link in the New York Times’ Twitter bio.ģ. This can help you subtly promote and spread your brand and increase brand awareness. Some URL shorteners allow you to customize your short link (including some below). That means you’re going to want to seize every opportunity to put your brand in front of as many eyes as possible-including your URL short link. This is the amount of attention your brand gets across different platforms like social media. One of your most important metrics is brand awareness. A custom URL shortener lets you brand your links You can hide all of that tracking information while providing your target audience with a solid user experience. This is where a good URL shortener comes in. This will make people much less likely to click on it and directly impact your metrics. While it’s great that you’re tracking your social media analytics, your link ends up looking incredibly scammy as a result.
Owly shortener code#
Your links can especially get unruly if you have a bunch of UTM tracking code information in it. It’s easy to let your URL length get away from you, resulting in a jumbled mess of letters and numbers that just screams “SPAM.” There are five great reasons why you should use a URL shortener when sharing links… 1.
So, where to go for your URL shortening needs now?īelow we’ve compiled a list of the 10 best URL shorteners to try besides the Google link shortener.īut first, let’s take a look at why you need a URL shortener in the first place. Google officially killed the service in March 2019 (though links using the URL shortener still direct to the pages they’re supposed to). But alas, all good things must come to an end.
The rise of Twitter and its character constraints has made URL shortening services popular. You want the redirect to be fast and reliable. After all, the main purpose of URL shortening services such as bit.ly and TinyURL are to redirect you back to the original (long) link someone shortened in the first place. Speed and reliability are also important. When it comes to shortening links, the brevity of the URL is not the only factor you should consider.
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